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Our Longevity

With gift planning, you can provide long-lasting support for WEDU PBS while enjoying financial benefits for yourself.

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Bequest of Insurance

Marla and Wayne purchased a life insurance policy many years ago to create security for their children's future. As the children grew up, married, found good jobs and accumulated significant assets, the insurance was no longer needed for its original purpose.

  • Marla: "We volunteered regularly with a local nonprofit organization and wanted to know if there was any benefit to giving our policy away to this good cause."
  • Wayne: "I wasn't ready to part with the insurance quite yet. I wanted to preserve the option of giving it to our family if someone needed extra help down the road. We both wondered if there was a way we could commit now to help our favorite nonprofit's work but make our gift at a later date when it was clear the policy wouldn't be used."

The gift planner at their favorite nonprofit told them that they could include a bequest of insurance today that would help achieve their personal and charitable goals. The bequest could be made by simply naming the nonprofit as beneficiary of their policy. With the beneficiary designation unchanged during life, the insurance proceeds would go to help the nonprofit's future work. In addition, their estate could benefit from an estate tax charitable deduction based on the value of the proceeds paid.

  • Marla: "The insurance bequest made sense to us."
  • Wayne: "I also liked the fact that our estate would benefit from tax savings, which would help to preserve other assets intended for our family."

What is a charitable bequest?

A bequest is a gift you can make to support WEDU PBS's mission in your will, living trust or with a codicil.

Charitable bequest video

Is a bequest of a life insurance policy right for you?

Creating a bequest of life insurance is an easy gift to establish. You can easily leave a life insurance policy to a nonprofit if the policy is no longer needed for its intended purposes by completing a beneficiary designation form. If you have questions about bequests of life insurance policies, please contact us. We would be happy to answer any questions that you have.

Please note: The information above is representative of a typical donor and may or may not be an actual donor to our organization. Since your benefits may be different, you may want to create a printable illustration of your income and tax benefits with our calculators.